Case studies

Using AI to overcome supply chain challenges

Singular Intelligence, a startup that builds AI-driven data analytics solutions for the FMCG industry, and which was also part of Digital Supply Chain Hub’s (DSCH’s) first cohort has been working alongside supermarket chain Sainsbury’s; and Cranswick, the retailer’s pork supplier for its Taste the Difference Range, to improve supply-chain efficiency.
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Key Takeaways

"[A key] challenge was to understand the complexity of the pork supply chain and how decisions were made. We did research, interviews, factory visits and meetings with supply chain teams to understand the supply chain decision-making process."

SARVESH KUMAR, CEO, SINGULAR INTELLIGENCE

Singular Intelligence used its funding from DSCH, to develop an AI-driven supply and demand sensing model for SMEs that accurately interprets market signals (at macro and micro levels) to mitigate the risk of supply-demand imbalances.

The UK pork industry has come under considerable strain as factors such as high inflation, global conflict and an uncertain economic environment have dampened demand, while labour shortages at farms and factories have compounded the problem. This uncertainty has …

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19 June 2024
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Food Supply Chain Testbed