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Singular Intelligence – Digital Solutions for Supply Chains

Singular Intelligence worked with Cranswick, a leading UK food producer and Sainsbury, a supermarket on their pork supply chain supply and demand imbalances as part of the Made Smarter Innovation | Digital Supply Chain Hub programme.

Supply and demand imbalances occur when the quantity of goods or services supplied in a market does not match the quantity of goods or services demanded by buyers in that market. These imbalances can lead to shortages or surpluses, which can have a significant impact on the price and availability of the goods or services.

In a situation where demand exceeds supply, a shortage occurs, which means that the quantity of goods or services demanded by buyers is greater than the quantity of goods or …

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